100 Word Pilgrimage

An interactive art exhibition by Beddow’n’Battini, a collective of young artists from a range of disciplines.

“We are Beddow’n’Battini Studios, a collective of artists from all disciplines. We make the most of the diversity of talent within our collective to tell stories and create characters. We’re always on the lookout for new ways to collaborate and new ways to communicate.

The 100 Word Pilgrimage was our way of exploring new perspectives on the city that has inspired our work over the years. The writers journeyed out first, bringing back one-hundred-word long interpretations of various parts of London. Then the visual artists followed, responding to the writing as they explored the location for themselves.

With all the work assembled, our team of animators set to work bringing these words and static images to life. We created a window into London through the eyes of its inhabitants. This window was in fact the screen of any phone or tablet onto which the augmented reality app, Aurasma, had been downloaded. Using sophisticated image recognition technology combined with an intuitive interface, Aurasma enabled us to create an interactive layer to our work, inviting the audience to step into the pictures and hear the stories spoken to them out loud.

The 100 Word Pilgrimage started with a conceptual journey for each artist, but the destination was a physical art experience for anyone who wanted to take a closer look for themselves. With support from 47/49 Tanner Street, 02 Think Big and the Southwark Arts Forum, the 100 Word Pilgrimage presented a unique opportunity for artists and audience members to learn about their city, their neighbourhood and their community. But with the global community becoming more and more connected, stopping at London is out of the question. The exhibition may be over, but Beddow n Battini’s Creative Pilgrimage is only just getting started.”